Sprout Social – AI-Powered Social Insights That Deliver, Sprout Social steps up your social game with AI smarts like sentiment scans—think spotting if a campaign’s flopping from comments—and killer reporting, agencies and brands time posts perfectly or rally teams to jump on trends, I’ve used its analytics to prove short videos beat carousels on Instagram, setup’s a bit of a puzzle, but pros love how it ties shares to strategy and tracks ROI, it’s less about basic posting and more about digging into what works, Sprout’s your edge for next-level social moves that pay off.