Brandwatch – AI Social Listening That Gets the Buzz, Brandwatch taps AI to decode social chatter, handing marketers the scoop on what folks think, its sentiment tool flags if mentions are “yay” (like “love this!”) or “nay”, while trend-spotting catches waves like “sustainability ads”, brands and agencies dig into campaign vibes or size up rivals—I’ve shifted tone after spotting a PR snag, custom reports make data your playbook, it’s hefty for pros, less so for small crews, Brandwatch turns noise into sharp moves that win.