Adobe Analytics

Adobe Analytics is the heavyweight contender—built for enterprises with deep pockets and deeper questions. It’s got AI that predicts trends, dashboards that weave every channel into a story, and attribution that’s borderline psychic. I’ve seen pros wrestle its learning curve (and it’s steep) to turn chaotic campaigns into goldmines. Not for the faint-hearted, but if you’ve got a team to tame it, the insights are next-level. Big data, big wins—your call.